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When you design a website, the point is to make it appeal to those who are likely to purchase your products and services. There are certain mistakes that can have the opposite effect from what you intended. Avoid these errors if you want to keep your conversion rate from declining.

Colour actually means a great deal when you are designing a site. If people head are greeted by loud colours that clash with one another, they will take their headache and look for what they need elsewhere. It is also important because using certain colours can make content difficult to read and that would be counterproductive. You should definitely think carefully when selecting colours for your web design christchurch site.

Using lots of Flash is another way to kill your conversion numbers. Not only does this increase load times for many people, but it requires people to have software on their computer in order to access your content. Since many people are averse to Flash and have decided not to add it to their systems, it means that you will make them look for what they need someplace else.

Speaking of load times, you need to make sure that each page of your site takes no more than 2-3 seconds to load. This is the age of instant gratification and people will not be very happy if they have to wait for slow loading content. The longer it takes for all of the content to appear in front of them, the more likely it is they will leave and never come back.

Between faster loading pages, suitable colours and eliminating Flash, there is no reason that your conversion rate shouldn’t climb. Keep all of this in mind when you are trying to design a winning website.

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